Résumé

CAREER HISTORY

SOCIAL.LAB @ OGILVY & MATHER, New York, NY
March 2015-Present | Senior Social Strategist

  • Create social media strategies that combine the reach of social platforms, deep audience segmentation, an on-going integration of content and targeting
  • Foster a robust testing approach based on conversion tracking and optimization
  • Translate business objectives into social media objectives

SAY MEDIA, New York, NY
September 2014-March 2015 | Social Media Strategy Manager

  • Direct all social media strategy company-wide
  • Manage four social media managers for six in-house brands
  • Strategize outbound communication for audience development

April 2014-August 2014 | Senior Social Media Manager

  • Managed social media for LifetimeMoms.com and Biography.com
  • Responsible for growing engagement and traffic by over 5,000%
  • Wrote, built, and scheduled weekly newsletters

MARTHA STEWART LIVING OMNIMEDIA, New York, NY
June 2013-April 2014 | Senior Manager of Engagement Marketing

  • Brainstormed, activated, and managed cross-platform campaigns
  • Managed social presence and strategized digital promotions

April 2012-June 2013 | Social Media Manager

  • Managed social company-wide and determined best practices for digital editors
  • In six months, grew social audience by 60% and traffic by 250%

LIFETIME BRANDS, LLC, Garden City, NY
October 2011-August 2012 | Social Media Specialist

  • Wrote search engine-optimized posts designed to drive sales
  • Managed online communities for four brands
  • Designed and produced inspirational photo shoots and video

TOURNEAU, New York, NY
March 2011-September 2011| Marketing & Promotions Associate

  • Generated copy for the Corporate Sales website and Tourneau.com
  • Wrote copy for the company catalog and trade magazines
  • Produced and distributed national email blasts

THE KNOT, INC, New York, NY
February 2011-March 2011 | Assistant Editor

  • Wrote for TheKnot.com and regional and national magazines
  • Maintained two Facebook applications and managed moderators
  • Wrote, designed and built national newsletters and email blasts

May 2009-February 2011 | Editorial & Community Assistant

  • Built 50+ local websites to supplement TheKnot.com
  • Reported and wrote 3-5 articles for website and syndication partners

EDUCATION
DRAKE UNIVERSITY, Des Moines, IA
B.A. in Magazine Journalism
B.A. in English Writing
Graduation: May 2009, Magna Cum Laude

Download my full resume here.

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